Sarah Meyer
8 min read
The idea: a feel-good sweater as a reminder of how important love is
Jeannique Fivian wanted something special, something that reflected her values and style, and so the idea of a personalized sweater was born. A real 'ohm' for the soul and a reminder of the importance of movement and mindset. But she needed someone to help her with the design - and that's where we came in.
The design: creative exchange in her favorite café
As a long-time friend and partner for marketing projects, Jeannique immediately thought of me. At MS Partners GmbH, we love implementing creative projects like this. So we met up on a sunny Saturday morning at the “Alte Schmitte” café in Steffisburg - my absolute favorite café, by the way (you have to try the coffee there!). We sat together for over three hours, sketching, laughing and experimenting with different fonts, placements and designs. The decisive moment came when we both looked at each other with sparkling eyes and knew: “That's it!”
Production: sustainability meets quality
Once we had finalized the design, Jeannique set out to find a producer. Her requirements were clear: sustainable, high-quality and so comfortable that you wouldn't want to take them off. And she actually found a producer in Europe who met all of these requirements. Quality and sustainability come at a price - but hey, it was definitely worth it!
The result: a sweater that warms hearts (and shoulders)
The sweater was delivered at the beginning of September, and *BAM!* it sold out in just two days! The hype was real and the sweater sold like hot cakes. So much so that Jeannique had to open a second round of orders to meet the huge demand.
A little tip: If you're wondering whether you can still get your hands on one of these coveted sweaters - don't panic! You still have until the end of September 2024 to secure your own cozy “Jeannique sweater”. Simply head to www.jeanniquefivian.com and snap it up before it's too late!
Why MS Partners?
You may be wondering who is actually behind this successful project. At MS Partners GmbH, we specialize in implementing unique marketing projects that combine both creativity and strategic thinking. Whether design, branding or marketing - we have the tools, the know-how and above all the passion to bring your visions to life.
Our services:
- Branding & Design: From logos to business cards to websites, we design what makes your business stand out
- Marketing strategies: We help you become visible and reach your target audience
- Content creation: Authentic content that inspires - from blog posts to social media
- CRM: We implement or optimize your CRM (Customer Relationship Management)
Ready for your next project? Contact us via www.mspartners.ch - we look forward to getting to know you!
PS: A big thank you to Jeannique for the trust and the great cooperation. It was a pleasure to realize this project with you. Here's to many more creative adventures!
