Sarah Meyer
11 min read
The start: love at first spoonful... or not?
It couldn't be that difficult, she thought. But the very first attempts ended with more crumbs on the kitchen table than in the jar - no sign of a creamy consistency. She had made the typical beginner's mistake: too dry, too firm, too far from perfect. But Sarah wouldn't have been Sarah if she hadn't carried on with a little “nut in her head”. Persistence, passion and countless tasting spoons later, she finally had it: a creamy, crunchy and above all *delicious* peanut butter. So delicious that the first testers (a.k.a. friends and family) were already fighting over the last bit from the jar.
Peanutlicious_Swiss - a dream come true
Sometimes, they say, the universe speaks to us - or in this case: sleep. Sarah dreamed of the name “Peanutlicious_Swiss”, and the next morning it was clear: it would be! Shortly afterwards, she set about designing the branding - and that's where we come in. At MS Partners (www.mspartners.ch), we love turning visions like this into reality. We developed the branding together: from the initial idea to the final implementation.
The design: A pinch of love, a spoonful of style
The sticker: If you hold the Peanutlicious_Swiss jars in your hand, you will immediately recognize that they have been made with love. The sticker on the lid says it all: handmade, fresh and prepared with a lot of heart (and a little crunch). Sarah wanted the golden sticker on the lid to immediately catch the eye and show that it was made with love: There's more than just peanuts in here - there's a lot of passion.
The label: A simple white label on a nut-brown background on the 150 ml or 250 ml jar ensures that the Peanut Butter shines. Clear, easy to understand and with all the information you need - after all, you want to know what you're eating by the spoonful, don't you?
The big launch: from 0 to 100 in a glass
Once the design was finalized and the first jars were filled, there was only one question left: how to get the message out into the world? That's when Sarah came back to us - because branding without marketing is like peanut butter without bread: delicious, but somehow incomplete. With our support, she built up a strategy that was impressive.
A tip from the marketing box: We at MS Partners GmbH recommended that Sarah use Instagram as the first platform to make her brand known. Why? Because Peanut Butter is simply photogenic! Peanutlicious_Swiss then started a business profile on Instagram - and the community grew rapidly.
Social media: Fancy a little “Behind the Scenes”?
Sarah shows on @Peanutlicious_Swiss (yes, be sure to follow!) not only how great the peanut butter tastes, but also how it is made, what recipes can be conjured up with it and what adventures lurk in the kitchen on the way to the perfect consistency. A real success story!
The best posting tips from us: good times to post on social media
- In the morning between 9-11 a.m.: For anyone who wants to sweeten their day with peanut butter toast.
- Midday between 12-14: Perfect for anyone dreaming of their desk (and perhaps already dreaming of their next spoonful of Peanut Butter).
- In the evening between 6 p.m. and 9 p.m.: When cravings strike and you're looking for inspiration for your next snack.
However, it's best to check your social media insights regularly so that you can see when your target group is most active and which content is most popular.
Did you already know? Sarah Meyer is not only a Peanut Butter pro, but also a marketing expert!
That's right! As co-founder of MS Partners GmbH, Sarah knows how to build brands - and she has used her own experience to lead Peanutlicious_Swiss to success.
At MS Partners, we rely on precisely this combination of creativity, strategy and a feel for trends to help companies showcase their products and services.
Our services:
- Branding & Design: Your brand, your look - we make it unique
- Marketing strategies: Whether online or offline, we get you talked about
- Content creation: texts, images, videos - whatever appeals to your community
- CRM: Implementation and optimization of your CRM.
The conclusion: nutty, crunchy, simply good!
With Peanutlicious_Swiss, Sarah has proven that a simple idea (and a large portion of tenacity) can be turned into a successful business. And best of all, her success shows that marketing and branding are the key ingredients for turning a vision into reality.
Do you want to start your own project now? We at MS Partners are here to support you! Take a look at www.mspartners.ch and let's realize your next “deliciously creamy” project together.
PS: A jar of Peanutlicious_Swiss Peanut Butter may not be the solution to all problems - but it's a damn good start! 😉
