Corporate identity for relief - med. massage Dunja Gerson

How did it come about? Imagine we're sitting relaxed on a bench on the Bundesplatz in Bern, beach volleyball players are battling it out for the 2024 Swiss Championship title in the background, and Dunja is telling me about her dream of opening her own practice between two games. A dream that will soon become a reality and that grabbed me from the very first second.

The kick-off - a workshop as a foundation

The starting signal was given with an intensive onboarding workshop. Here we delved deep into the DNA of the new practice, discussed values, visions and the future clientele. This first brainstorming session was the blueprint for everything that followed and was as important as a good espresso in the morning - indispensable and invigorating.

The CI/CD - more than just a logo

I was able to develop a CI/CD from scratch for Dunja. A holistic branding that not only shows the core of the brand, but makes it tangible. Everything revolves around the question: How does relief - med. massage present itself on the market? Which fonts, images and designs best embody the philosophy of the practice? For me, developing this identity was like an exciting journey through an untouched landscape.

Website concept - your digital shop window

Once the CI/CD was in place, it was time to get down to business: the website concept. My goal? A digital space that is as inviting as Dunja's practice doors. After analyzing the competition and putting the practice's offerings through their paces, I created the first sketch of the website - a structured customer journey that shows every visitor the way to relaxation.

The technical implementation - achieving perfection with HubSpot

I have been using HubSpot as my CMS for many years - a real stroke of luck that is not only intuitive, but also affordable, especially for start-ups. For just €15 a month, you get an all-round carefree package. From CRM to blog to newsletter tool, HubSpot offers everything a marketer's heart desires.

Further creative excursions

In addition to the website and CI/CD, I was also allowed to design the business card, the offer flyer and vouchers. The combination of digital and print fascinates me every time. It's the variety that makes this project so special.

Grand Opening - Coming soon

The website https://www.relief-medmassage.ch is live, appointments have already been booked for around a month and the flyers and vouchers are in circulation. The relief - med. massage practice in Zollikofen will soon be opening its doors and inviting you to become part of this new era of relaxation.

Dunja Gerson is very pleased with the result:

"It was great for me to be able to implement my project with Sarah, whom I have known for years. It's nice to already receive compliments for a company that won't exist until January 2025." 😄

I would like to thank Dunja for her trust and am already looking forward to my first massage appointment - booked via the new website, of course. Where else then?

If you want to experience the magic of a professional massage, visit Dunja on her website or follow her on Instagram and discover the wide range of services offered by a former top athlete (in the field of beach volleyball). I can't wait to meet you there!